Synder: How We Streamlined Amazon Fees & Drove E-commerce Growth for Brenden Ernestine

Last year, we became acquainted with jewelry designer Brenden Ernestine, owner of an e-commerce jewelry business, and creator of astonishing masterpieces out of natural materials. Although he and his partner wanted to start this e-commerce business four years ago, obstacles always appeared.

Brenden’s experience began with gifting hand-made rings to friends and grew to selling on global e-commerce platforms, such as eBay, Amazon, and Etsy. After many ups and downs, Synder, as he said, became his well-cut diamond.

Challenge 

Tracking Amazon fees was time-consuming and stressful

The first sales channel that caught Brenden’s eye was Etsy because of their customization, but at some point new customers stopped finding his shop. He started to research other platforms to create a second store.

Brenden decided to open up shop on Amazon, but with two online stores he hit a crucial point when he realized how time consuming and stressful accounting could be, especially when he couldn’t see his cash flow details during a particular period.

The main challenge for Brenden was tracking Amazon fees. There were multiple expenses for different types of fees, and he had to manually categorize everything in his accounting platform (QuickBooks in this case). 

And that’s when Brenden found out about Synder!

Solution

Set it and forget it–Smart Rules make tracking fees a breeze

After spending months working in QuickBooks, Brenden was eager to find consolidated accounting software that helped to solve his problem. 

Synder’s Smart Rules became a go-to for Brenden and his jewelry business.

Our Smart Rules feature allows users to set triggers for data and actions. It includes a number of templates made beforehand with “if → then” conditions to help you build your own bookkeeping flows that fit your business. 

Learn more about Smart Rules here.

So how did this feature help Brenden with Amazon fees?

Check out this video about the work of the Amazon fees categorization Rule.

Result

Less stress and thrilled by every sale

The point of Smart Rules is that one action triggers another. But in Brenden’s experience, it was Smart Rules that became an action that triggered his e-commerce business growth. 

Check out the Synder Free Trial or book a Demo to learn more about the software workflow. You deserve to become one of our happiest users!