Top 14 TikTok Finance Influencers for Smart Money Management

Learning how to manage your money is a huge part of “adulting,” but it’s not something most of us were taught in school. Luckily, TikTok is here to bring you up to speed.

If you’ve been sleeping on TikTok like I have, let me fill you in. There’s an entire subgenre of TikTok dedicated to nothing but financial education content (sometimes referred to as “FinTok” or “MoneyTok”).

In fact, you may even see Money Under 30 come across your FYP. If you haven’t, check out our TikTok here.

And let me tell you, these TikTok influencers are cranking out some amazing content – and they’re doing it in a way that’s super fun and easy to understand.

Humphrey Yang – @humphreytalks

• TikTok stats: 2.6 million followers; 38.3 million likes.

Humphrey Yang is an ex-Wall Street guy turned personal finance guru. And let me tell you, his ability to break down super complex financial topics into tiny digestible chunks will blow your freaking mind. The guy is gifted.

Some of his most popular videos include why Hydroflasks are so expensive, how much money you need to afford a Tesla, and this video on money-saving hacks, which has over 15 million views:

Humphrey’s favorite thing about TikTok is using the time constraints to explain tough financial concepts in a way that anyone can understand.

Tori Dunlap: – @herfirst100k

• TikTok stats: 1.7 million followers; 14.2 million likes.

Tori Dunlap from HerFirst100k is the mere essence of what it means to embody financial feminism. She’s bold, outspoken, and her platform is all about helping women “fight the patriarchy by getting rich.”

Her most popular video has over six million views and talks about how she busted through investing myths and is now set to have over $6 million by the time she retires:

Milan Singh – @milansinghhh

• TikTok stats: 1.6 million followers; 18.8 million likes.

Milan Sign’s TikTok channel is chock full of some really great money-saving hacks – from how to negotiate your internet bill to how you can save money with Adidas’ replacement policy:

According to Milan, he stumbled into the TikTok finance space, but has since fully embraced it.

John Eringman – @johnefinance

• TikTok stats: 1.2 million followers; 18.1 million likes.

John Eringman is all about helping his followers achieve financial independence. His videos are insightful, entertaining, and brimming with insightful financial advice for Gen Z and young adults.

Like this one that talks about how to boost your credit score at age 18:

Or this one that talks about how to pick the best stocks:

For anyone looking to start their own TikTok channel, John gives this advice:

Taylor Price – @pricelesstay

• TikTok stats: 1.1 million followers; 19.6 million likes

21-year-old Taylor Price believes “personal finance shouldn’t be daunting, hard to understand and geared towards accountant geniuses only,” which is why she keeps things real on her TikTok channel.

If you’re a teen or early twentysomething, Taylor has a ton of tips for you – like this eight-part series on side hustles for teens…

…or this roadmap for how Gen Zs can retire a millionaire:

John Liang — @johnsfinancetips

• TikTok stats: 777.4k followers; 7.7 million likes

John Liang is passionate about giving you all of life’s “personal finance cheat codes” so you can build wealth and save money. He became interested in personal finance after discovering his own “cheat code” of sorts: 

Three of John’s most popular TikTok videos are about diamond ring hacks, so give ‘em a watch if you’re thinking about popping the question to your significant other. This video in particular shows you how to save 15% to 40% on a diamond ring: 

Sara Rosalia – @sarafinance

• TikTok stats: 707.7k followers; 13 million likes.

Sara Rosalia is a 19-year-old Canadian business owner who makes over $84k a month using 10 different income streams. Her TikTok platform is all about helping other Gen Z women build wealth through entrepreneurship and investing and it’s honestly amazing.

One thing I love about Sara’s TikTok is how open she is about how much money she makes as an entrepreneur. For instance, one of her most popular videos talks about how she’s made over $47,000 on YouTube:

Another one of her popular videos talks about how Gen Z and younger Millennials can save money through house hacking:

Nick Meyer – @nicktalksmoney

• TikTok stats: 666.2 million followers; 4.7 million likes.

Nick Meyer is a Certified Financial Planner™, EA, and professional tax advisor who’s all about making financial education fun. His TikTok videos are goofy and approachable, and often include props you wouldn’t see in traditional financial education videos.

Just check out this video on the #1 reason you’re financially struggling to see what I mean:

Or this video that explains how Starbucks tricks you into spending more money:

If there’s anyone who’s qualified to teach personal finance on TikTok, it’s Nick. But if you’re like me, you may be wondering how a professional advisor wandered onto a social media platform geared toward young adults. Here’s what Nick told me:

Michela Allocca — @breakyourbudget

• TikTok stats: 637.8k followers; 3.7 million likes

Michela Allocca has always been fascinated by finance and money, so much so that it’s what she studied in college and pursued as a career. 

So, she started posting on Instagram and TikTok as a way to document her personal finance journey and share her tips for navigating jobs, paying bills, living in a city, and saving for the future. 

“At the end of the day, I am just a normal person in her 20’s trying to navigate my career, balance a side hustle, share knowledge about a topic I am passionate about, and make decisions about my future. I find that sharing my life — whether that be what I spend or different financial routines I follow — has drawn attention from college students and recent grads who want to live a similar lifestyle as I do.”

Michela’s biggest achievement so far has been saving $100k by age 25 — all while making around $60k a year in Boston. This video breaks down the exact bank accounts she used to do it:

Rahul Rai — @thelaymaninvestor

• TikTok stats: 529.6k followers; 6.7 million likes

Rahul Rai is an actor who’s passionate about educating people on the fundamentals of investing and side hustling. And in his opinion, one of the best investments you can make is in your own financial literacy. 

Rai began his own personal finance journey at age 28 after realizing it’s a skill set that compliments any career — whether you’re a 9 to 5 employee, work for yourself, or are in the arts like he is:

His most popular video has over two million views and talks about why kids in America may never be taught financial literacy in school. It’s honestly good food for thought: 

Lexa VanDamme – @theavocadotoastbudget

• TikTok stats: 431.3k followers; 3.5 million likes.

Lexa VanDamme started The Avocado Toast Budget (The ATB) to provide shame-free personal finance education to Millennials and Gen Z. And honestly, her channel is a breath of fresh air.

I love that Lexa ditches the stale advice of ditching lattes to get rich. She’s proof you can have your daily Starbucks and get your finances in order at the same time:

Her channel is all about nonjudgmental budgeting advice and encouragement and we’re here for it!:

Seth Godwin – @seth.godwin

• TikTok stats: 426.8k followers; 2.8 million likes.

Seth Godwin (aka, “The Guy Who Works In Finance”) is a TikTok finance influencer most known for his car buying tips, life hacks, and money-saving tricks. His channel focuses on giving people the building blocks they need to make smarter decisions with their money.

His most-watched video is on how you can save thousands in interest by splitting your loan payment into two smaller payments vs. one large payment at the end of the month:

He also has another popular video on how to get a debt removed from collections:

Delyanne Barros – @delyannethemoneycoach

• TikTok stats: 195.6k followers; 2.4 million likes.

Delyanne Barros is an ex-attorney turned money coach. Her TikTok is all about teaching investors how to slay the stock market (with a little bit of her personal FIRE journey thrown in the mix).

Delyanne is real, down-to-earth, and I love the humor and honesty she brings to her videos.

One of her most popular videos illustrates how you can’t just build health through saving – you have to invest it!:

She also has another video on how it feels to be drowning in bills. And seriously, I bust out laughing every time I watch it. #thestruggleisreal

Allison Baggerly — @inspiredbudget

• TikTok stats: 54.2k followers; 425.1k likes

Allison Baggerly is here to teach you how to budget, pay off debt, and save money. Her platform is especially a good fit if you’re new to budgeting or are trying to get your partner on board. 

Some of her most popular videos are on how much to save for an emergency fund, how to budget as a single mom, and how to talk to your partner about money.

She reveals her family’s personal Christmas budget in one of her most popular videos, which garnered over 723,000 views in just one week:

Allison’s favorite thing about TikTok is that it makes learning fun and quick. “There are so many videos that teach a topic in less than a minute. This opens the door for others to start learning about personal finances in an entertaining environment.”

Summary

These 10 FinTock stars are taking personal finance to the next level by making it fun and easy for everyone to learn how to be financially savvy. Whether you’re looking to get out of debt or learn how to invest, these platforms have something in the mix for everyone!

Which TikTok finance influencer will you follow first? Let me know in the comments below!

Read more:

• Debunked: 7 TikTok Money Myths
• Improve Your Financial Knowledge: Follow These 10 Twitter Accounts