Investing in Apple Stock: A Comprehensive Guide for 2024

One of the most valuable companies in the world is Apple. It’s no wonder that many people want to invest in Apple, and it may be something you’re considering as you learn more and more about how to invest money.

If you’re wondering how you can get a piece of the first $1 trillion company in history, here’s what you need to know about how to buy Apple stock.

In this article

• An overview of Apple
• What you need to know about Apple stock
• 2 ways to invest in Apple
• Is buying Apple stock the right move for you?
• FAQs about Apple stock
• Bottom line

An overview of Apple

Before you decide to invest in a tech giant like Apple, or in any other stock, it makes sense to get an overview of the company and its history.

Apple Inc., now headquartered in Cupertino, California, was famously founded in 1976 in the garage of Steve Jobs. Jobs and his partner, Steve Wozniak, were college dropouts who were focused on the idea of creating computers that could be used by individuals. One of the biggest early advancements from Apple computers was the introduction of color graphics.

Although Apple saw success in the 1980s and early 1990s, many people thought Apple was on the downswing by the mid-1990s. However, Steve Jobs led the effort to revamp Apple in a way that promoted sleek designs and a simple user interface. Additionally, the company agreed to develop a Mac version of Microsoft Office so consumers could use the software on Apple computers.

The real turning point came in the late 1990s and early 2000s, though, when Apple introduced the iPod, its MP3 player, and created iTunes. Today, Apple has an array of technology products, including the iPhone and iPad, in addition to its desktop and laptop computers. Apple also has its own wearable fitness device, the Apple Watch, and a streaming service, Apple TV. In fact, Apple produces its own original programming now.

Apple has created an entire technology ecosystem around its products, including AirPods, ditching iTunes in favor of Apple Music, and introducing its own Podcasts platform. You can also download various apps for devices in the App Store, pay for items with your devices using Apple Pay, and store your files in the iCloud. Apple even has a branded credit card.

Apple is a publicly-traded company, so its ownership is determined by stockholders. However, the leadership of the company is chosen by a board. Today, Apple’s CEO is Tim Cook.

What you need to know about Apple stock

As you consider how to buy Apple’s stock, it’s a good idea to review the stock’s past performance. Apple went public on Dec. 12, 1980, with a share price of $22. Apple (ticker symbol AAPL) is traded on the Nasdaq exchange. As of the beginning of trading on Oct. 19, 2020, AAPL was going for $121.28 per share.

It’s worth noting, however, that this share price comes after numerous stock splits. Apple stock has split five times since it went public, with the most recent split on Aug. 28, 2020. Prior to the most recent split, AAPL had reached prices of more than $500 per share.

One thing a stock split does is reduce the price. This happens because the overall value of the company remains the same, but now there are more available shares. In the most recent case, Apple did a 4-to-1 split, which means each shareholder gained three extra shares. Each person who had a share of Apple stock suddenly had four shares. The increase in the number of shares results in a lower per-share price, making each share more affordable for investors.

How much is Apple stock?

Apple stock is, as of this writing, selling for a little less than $120 per share. But it’s important to note that stock prices are always changing. They change even within a single day.

When reading stock quotes and putting in orders, it’s important to understand that stock prices are influenced by a number of things, including economic factors as well as a company’s revenue and management and even unexpected events like the coronavirus pandemic. Carefully consider all the different factors when evaluating whether you think a stock’s current price is reasonable.

2 ways to invest in Apple

As you look into how to buy Apple stock, it’s important to understand that there are two main ways to acquire this stock. Apple doesn’t offer a direct buying program, so if you’re interested in this tech company, you should look into the following two options:

1. Open a traditional brokerage account

With a traditional brokerage account, like Fidelity or Charles Schwab, you can open an account and place trades. Over the years this has gotten easier to do, and more and more companies don’t even require high minimum balances to get into trading. In fact, both Fidelity and Schwab recently got rid of trading commissions, making it even easier to trade without paying extra fees.

In the past, you had to develop a relationship with a broker and place your orders via phone or some other way. Today many of the best brokerage accounts have online trading platforms that you can access from a computer or smartphone.

The main advantage of a traditional brokerage account is having access to professional investors and traders, as well as financial advisors, who can help you manage your portfolio and give you tailored advice.

On the other hand, some brokers require bigger account minimums for access to human advice. For example, you might be able to open a trading account online with no minimum, but if you want help managing your portfolio, you might need to put a lot more money into that account. Additionally, if the brokerage doesn’t allow for fractional shares, trying to put aside enough to buy a single share of an expensive stock can feel overwhelming.

Right now, buying Apple stock is less of a daunting task because the stock split resulted in a lower price per share. However, back when AAPL was trading above $500, saving up enough to buy one share could have been difficult for many aspiring investors.

2. Buy fractional shares

Another way to get in on big tech stocks like Apple or Alphabet (Google’s parent company) is by buying fractional shares. Fractional investing allows you to buy just a portion of a share, rather than a whole share. This can be a good way for newcomers to get started in the stock market. It allows you to immediately begin buying ownership in a company and benefitting from its gains, rather than waiting until there’s enough in your account to purchase a whole share.

One good example of an online broker that offers fractional shares is Stash. Stash offers access to fractional shares of AAPL, and you can start buying with as little as $1. So if you don’t have enough money for an entire share of Apple stock, you can still own a small piece with what you do have. Stash also offers access to other hot companies like Amazon (AMZN), Tesla (TSLA), and Netflix (NFLX). You can also get access to fractional shares of other tech companies like Microsoft (MSFT).