Free Amazon ASIN Lookup Tool: Boost Sales with Keyword Research

The trick to Amazon success is similar, in parts, to the trick with success on a webstore.

In this way, Amazon works similarly to Google –– using an algorithm based search functionality that displays results for consumers based on a variety of factors.

Unlike your webstore, however, getting found on Amazon is a constant battle.

You cannot build lifetime loyalty with your Amazon customers, meaning you can’t use email nurture streams to bring them back to you. Instead, you have to rely on search all the time.

On Amazon, you have to rely on search – all the time.

This makes it even more important that your products show up on page 1 of Amazon, and ideally in listing 1-3.

We worked with Amazon SEO expert Bryan Bowman in the Fall of 2016 to publish a comprehensive, step-by-step guide to ranking on page 1 of Amazon.

That content is invaluable, and it has helped hundreds of sellers increase their rankings and their sales on Amazon. In fact, we get emails pretty regularly telling us this.

Check it out (all SIC):

You can’t make up that kind of review –– and it got us over here at BigCommerce thinking:

And to that, we’ve come up with a solution.

But first of all

What is an ASIN Number?

An ASIN (Amazon Standard Identifiation Number) is the unique code assigned to products by Amazon. This allows Amazon to group and catalog products, which generally leads to higher Amazon SEO rankings and more sales. Not all products are granted an ASIN number.

The ASIN Lookup Tool

We worked with our product team to create an ASIN (Amazon Standard Identification Number) lookup tool. After all, the Amazon ASIN database is open to the public, but not everyone knows how to leverage their API to look up a relevant ASIN number.

With this tool, you just drop in the link of the product, then do a reverse lookup based on the ASIN number of the product. We’ll email you the results, including:

• ASIN #
• Detail Page URL
• Title
• Manufacturer
• Label
• Studio
• Product Group
• Product Type Name
• EAN
• Binding (if applicable)

We’ll make frequent updates to this tool to add more robust features, such as ISBN and other product identifiers.

But that leaves the million dollar question: how can this tool help grow your business? The answer — SEO!

Take This Book With You

This full guide (all +17 chapters and +50 experts and their insights) is more than 35,000 words. That’s a lot to read on a screen.

So don’t! Download the guide below to print it out, take it with you, and start selling more on Amazon.

Download Now

Let’s take the Amazon seller’s example above…

Had he been able to do a reverse ASIN lookup on Page 1 results for the search queries he wanted to rank for, he would have been able to see immediately that his product title was vastly different than the titles of ranking products. Plus, if applicable, he may have seen that his product group and product type name were also off.

All of these details are particularly important to Amazon’s search algorithm –– but are often hidden from view of regular web browsers.

Our new ASIN generator tool removes that layer –– emailing you all available information on a product the ranking of which you want to replicate.

Here is Your Free ASIN Lookup Tool

Keep in mind, reviews matter a lot for Amazon SEO as well. Keywords and categorization alone won’t get you to the top, but they will certainly help.

Many Amazon sellers have long been wondering how to get an Amazon ASIN number, and an easy solution has finally arrived.

Additional Selling on Amazon Resources

The Definitive Guide to Selling on Amazon

This ‘No BS Guide’ hit the bull’s eye by helping new and intermediate sellers make sense of the operational skills they must develop to grow into profitable long-term Amazon sellers.

James Thomson, Former Business Head of Amazon Services and PResident of The PROSPER Show

More than 33,000 words, step-by-step walkthroughs and more to help you get up and running and go from $1M to much, much more on Amazon.

The Amazon Sellers’ Solution Directory

More than 230+ agencies and companies in the market to help you sell more on Amazon. This directory breaks them down by use case and need, so you can search for your immediate improvement area and find the right people, right now.

Nothing else like this exists online.

The Pros and Cons of Diversifying Off Amazon

Jeff Cohen of Seller Labs walks you through all the reasons why, and even maybe why not, you’d want to launch a webstore to supplement your Amazon business. The best reason he finds is so that you don’t get cut off at the ankles.

Amazon Pay Drives 20% of Sales

Within 2 weeks of implementing, multiple BigCommerce customers are seeing more than 20% of their customers checkout through Amazon Pay. Here’s what they have to say:

Increased mobile conversion

Immediate ROI

Ease of setup

Reduced friction at checkout

More trust, fewer errors

Improved payment choices

Integrate Amazon Pay on Your Store Now

Are you a BigCommerce customer? Great! Start using Amazon Pay right now.

Free ASIN Lookup Tool