Leverage Facebook Marketplace for Business Growth | BigCommerce

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Imagine settling into your couch after a day at work and flipping on your TV — only to realize that it only shows one channel.

You’d be confused, annoyed, and disappointed.

People respond better when they have options, and it’s even better when those options align with things that they already do.

Back in the day when Blockbuster was around, we’d grab our popcorn and candy while picking out a flick. It makes sense.

• Order Uber Eats while in an Uber? Sure.
• Booking an AirBnb experience while in your AirBnb? Of course.
• Pairing your car and hotel rentals? So easy.

Determining your sales channel strategy is just the same: it’s important to give your shoppers a balance of choices.

According to the BigCommerce 2018 Omnichannel Report, fewer and fewer shoppers are spending their money in-person, opting instead for online purchases.

From a demographic standpoint, only 9.6% of Gen Z respondents bought an item in a physical store in a six month period. That’s considerably less than older generations buy items in a physical store – considerably less than their older generations (Millennials at 31.04%, Gen X at 27.5%, and Baby Boomers at 31.9% respectively).

Why Facebook Marketplace?

Facebook is an important tool for brands who are interested in selling their products to targeted audiences.

Previously only available as a peer-to-peer shopping marketplace, Facebook Marketplace has expanded to include merchant selling.

As the retail world becomes increasingly omnichannel with more and more opportunities to sell in different places, Facebook Marketplace gives brands a chance to capitalize on the interactions already taking place on Facebook.

As of October 2018, more than 800 million people globally use Marketplace each month to browse, buy, or sell items, giving retailers an opportunity to drive discovery and sales of key products in a place where their consumers are already shopping.

Do keep in mind that Facebook Marketplace is currently only available for US merchants. 

Here’s what you need to know to take advantage of Facebook Marketplace now.

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What is Facebook Marketplace?

Marketplace is a convenient destination for people to discover, buy and sell items.

People can find what they’re looking for by filtering their results by location, category and price.

By listing on Marketplace, you can reach buyers where they already are.

Image via Facebook