Top 8 Facebook Ads Tools for Ecommerce Success | [Year]

Now that you understand why you should run Facebook ads to promote your ecommerce store, and you have some ideas on where to start, you need the tools to make it all happen.

You’ll need everything, including:

• An ad creation platform.
• Facebook and product integration platform.
• A way to manage your store and a solid Facebook ads reporting tool.

We’ll cover all that and more in this chapter.

By the time you’re finished reading, you’ll know the exact resources you need to gather to get your next Facebook ad campaign sending traffic to your ecommerce store.

Facebook Ad Building and Optimization Tools

You can build your ads in Facebook’s Power Editor, but that can be complicated, especially if you’re doing a lot of testing and you have several variations.

There are several excellent Facebook ad building tools out there that will help you build, test and even schedule your ads.

Here are three favorites:

1. Canva.

Canva is a general image builder, but it does have Facebook ad templates as part of its system.

You can create multiple variations of your images to test.

Canva also includes a large image library (some of which are free, some of which there is a charge for) so you can grab a compelling image for your ad.

2. AdEspresso.

This is one of the leading Facebook ad creation platforms out there.

Creating multiple variants for testing was the reason it was set up in the first place. Since then, they’ve added:

• Scheduling
• Tracking
• Ad management
• Analysis
• and more!

AdEspresso also integrates with several other platforms like MailChimp, AdWords, and more.

3. Qwaya.

Qwaya is similar to the other two, in that it lets you easily create multiple ad variations.

It also lets you schedule delivery of your ads and provides analytics tools.

Qwaya includes an ad rotation tool, so you have more control over your split tests. It also lets you set up rules to control your ad spend.