Boost Conversions: Advanced Abandoned Cart Recovery Email Strategies

Are you spending loads of your (hard-earned) money on driving more visitors to your website via Facebook Ads or Google Adwords, yet not seeing the revenue follow?

If that sounds like you, it is probably because you have a leaky bucket.

What that means is that it doesn’t matter how much water you are pouring into the bucket, it is not retaining enough of it because it is leaking somewhere.

For most ecommerce businesses, one of the biggest leaks in their sales and marketing funnel is shoppers who add products to their cart, but then abandon them at checkout.

This is especially hard to accept because you spent a lot of money gaining that attention and these prospects have shown strong purchasing intent.

This is not a new phenomenon though.

More than 70% of your shoppers will abandon carts at checkout and, unfortunately, this is a number that has slowly been increasing in recent years.

By implementing an abandoned cart email strategy, you can start combatting this phenomenon.

Doing this will help you recover more of your previously lost revenue and ultimately convert more of those visitors that you are attracting to your website.

What is an Abandoned Cart Email?

An abandoned shopping cart email is a mainstay of ecommerce.

It is a follow-up email sent to someone who has added items to their cart and gotten through a portion of the checkout and then left the site without purchasing.

Some reports suggest that most ecommerce sites have an abandoned cart rate of 15%.

Abandoned cart emails work to remind customers of items they left in cart – enticing them to come back to purchase what they are already so close to buying.

Even if you only did the basics well, you should begin to see your revenue tick up and the overall profitability and ROI of your advertising expenditure increase.

You can then reinvest this additional cash in other parts of your business.

5 Abandon Cart Email Strategies

1. Showcase trust and credibility in your email.
2. Shine the spotlight on a single product.
3. Make the most of loyalty.
4. Keep a longer-term connection.
5. Give your emails a boost with other tools

It has become much harder to stand out in your customer’s inbox.

The challenge with abandoned cart recovery recently is that all ecommerce businesses are using the same tried-and-tested methods and best practices that we have learned about years ago.

In many cases, you are likely using similar, if not the exact same, tactics and tools as your competitors.

It has become much harder to stand out in your customers’ inbox.

Gaining that attention is a crucial component to get your customer to take action and complete that purchase.