Top 15 B2B Ecommerce Sites Driving Sales Growth

B2B ecommerce sales in the U.S. are expected to reach $954 billion this year on their way to nearly $1.2 trillion by 2021.

That’s a 25% increase over the next three years.

B2B companies can’t afford to ignore the important role ecommerce plays in their ability to compete in today’s marketplace.

In addition to the statistics above, consider that:

• Up to 90% of a B2B buyer’s journey is complete prior to engaging a provider because they’ve already researched the company and their offerings online.
• 93% of B2B shoppers prefer to purchase online when they’ve already decided what to buy.

To meet the needs of today’s B2B buyers, every B2B or wholesale brand needs an ecommerce site that provides an exceptional shopping experience.

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Best B2B Ecommerce Sites

From larger brands like PayPal and Avery Dennison to smaller brands like Good Start Packaging and Harbor City Supply, many B2B companies have built world-class ecommerce sites that are attracting and converting B2B buyers.

We’ve chosen our favorite 15 to highlight in this blog post:

1. Freund Container & Supply.
2. Clarion Safety Systems.
3. Casey’s Distributing.
4. Restaurantware.
5. Atlanta Light Bulbs.
6. Avery Dennison.
7. PayPal HERE.
8. Harbor City Supply.
9. Rain Harvesting Supplies.
10. Point Safety.
11. Foiltek Printing.
12. Good Start Packaging.
13. Bulk Bookstore.
14. Flexfire LEDs.
15. Texas America Safety Company.

Let’s take a quick look at each of these B2B ecommerce sites to see how they’re selling their products online.

1. Freund Container & Supply.

Freund Container & Supply is one of the largest U.S. suppliers of containers and industrial supplies.

Their B2B ecommerce site showcases large rotating banners that feature special offers, as well as navigation that makes it fast and easy for B2B shoppers to locate products in the company’s extensive catalog.

Customers can use faceted search to narrow their search using a broad range of parameters, including material type, color, shape, capacity, function.

Product pages enable shoppers to zoom in on high-resolution product images, view detailed product information and related products, and read customer reviews.

They also have the option to request a quote and request a sample of a product.

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2. Clarion Safety Systems.

Clarion Safety Systems has been designing and manufacturing product safety labels and signage for more than 25 years.

Shoppers arriving on their ecommerce site are greeted with full-screen rotating banners that feature the company’s products.

The site includes an extensive safety video library, safety articles, data sheets, and FAQs.

B2B buyers can also obtain pricing with the site’s custom quote request tool, request credit, submit a purchase order, request a quote for wholesale orders, and get assistance through live chat.

3. Casey’s Distributing.

Casey’s Distributing is one of North America’s largest sports novelties distributors.

Knowing that it is important for distributors to have an exceptional ecommerce experience for their customers, their site’s homepage is heavily geared towards products, with product-focused rotating banners, a featured product category, and new arrivals.

Faceted search and advanced sorting options enable shoppers to quickly find products and then view high-resolution images, detailed product descriptions, related products, and whether a product is available for dropship.

Casey’s ecommerce site also promotes flash sales where shoppers can get deep discounts on close-out products.

4. Restaurantware.

Restaurantware manufactures and distributes wholesale restaurant supplies.

Large, colorful rotating banners dominate Restaurantware’s ecommerce site, which lead shoppers into the ability to easily find products by category and subcategory.

Faceted search enables B2B shoppers to filter their search by business type, material, color, and more to find and view products.

Engaging product pages display multiple product images that allow shoppers to zoom in as well as view product specifications, reviews, related products, and delivery estimates.

Shoppers can sign up to receive Restaurantware’s printed catalog, view FAQs, read their blog on food industry trends and news, and checkout with different payment options.

5. Atlanta Light Bulbs.

Atlanta Light Bulbs has been selling a wide variety of lighting products online since 1999.

Shoppers on the company’s B2B ecommerce site can use the site’s faceted search functionality to quickly filter product searches by brand, price, length, base type, bulb shape, wattage, and voltage, as well as read customer reviews, FAQs, lighting resources, and the company’s blog.

Their ecommerce site also enables B2B buyers to download the company’s mobile app, apply for credit, and learn about high volume pricing and their loyalty rewards program.

6. Avery Dennison.

Avery Dennison sells sustainable packaging, printing, labeling, securing, and attaching solutions.

The company’s ecommerce site has an extensive product catalog that is intuitively organized and easy to navigate, with an orderly site search hierarchy and faceted search functionality.

Highly detailed product pages show multiple product images with the ability to zoom in for a closer look, product specifications, reviews, and resources that help shoppers choose the right product for their specific needs.

Shoppers can also request a free print version of the catalog and view technical support documentation.

7. PayPal HERE.

The PayPal HERE app and mobile card reader enables companies to accept chip or magstripe cards and contactless payments wherever their business takes them.

As with all of their other ecommerce sites, PayPal provides shoppers with an exceptional user experience for this product as well.

B2B buyers land on a homepage with informative rotating banners and are encouraged to explore the mobile card reader that’s right for their business.

They can view multiple product images, highly detailed specifications, product and how-to videos, and accessories.