Video Advertising for Ecommerce: Boost Sales in 2024

Customers are more informed than ever.

With greater access to information and decreasing attention spans, competing for that attention is no easy task.

Video advertising is an often underutilized yet growing form of engaging with your customers that provides value other mediums simply can’t.

Video ads are the ideal attention-grabbing combination of visuals and a narrative — perfect for introducing your brand, showing off individual products, or driving sales.

Organic engagement on video is higher than any other type of media, and 80% of users can recall a video ad they’ve seen in the past 30 days.

Video is changing the way people shop and make purchasing decisions — 85% of millennials say they’ve made a purchase after viewing a marketing video.

Video ads can help move potential customers through multiple stages of the funnel more quickly than almost any other type of touchpoint.

In the words of Mark Zuckerberg, “video is a megatrend,” and everyone should be able to take advantage of the benefits of video advertising.

At Waymark, we empower ecommerce businesses to create premium video ads in seconds with our online video maker.

In the process of bridging the creative gap and running ad buys for our customers, we’ve learned a lot about optimizing video ad campaigns.

Here’s a complete breakdown of the current state of video advertising and how you can jump in to build your ecommerce brand and move your product.

What Is Video Advertising?

Well, that depends on who you ask.

Networks heavily invested in display might claim video advertising encompasses any digital ad that contains video, including in-banner and in-text ads.

They might say any advertisement that falls within a video stream qualifies as video advertising.

What we’re diving into in this post is a definition of video advertising that focuses on video content that tells your story, sets you apart from your competition, and drives your audience to action.

That can live in a lot of different places and look a lot of different ways.

Video advertising campaigns evolve with ad formats, and as social media platforms increasingly prioritize videos over other types of content, it’s becoming crucial to nail your video communication.

We’ll dig into what makes video advertising different and how you can use it to grow your ecommerce brand.