Commerce-as-a-Service (CaaS): A Guide for Agencies

Commerce-as-a-Service (CaaS) allows your customers to avoid having to choose between their rich content and a robust ecommerce platform.

This allows more flexibility in content management and delivery, user experience, and SEO.

In particular, CaaS:

• Gives you the freedom to work with customers on what you do best: building robust ecommerce solutions.
• Allows your customers to choose between the top content platforms available without sacrificing ecommerce performance.
• Provides the flexibility, speed, and intuitive design to power stunning online experiences.

Let’s dive into how ecommerce agencies, in particular, can use a CaaS model to grow their own agency and their clients’ revenues.

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Blazing New Paths to Purchase

Content matters.

Brands are ditching catalog-style websites in favor of experience-rich sites.

They are cobbling multiple paths to purchase.

Where you once built a website that worked on a desktop, now consumers buy on their phones, they buy from social posts, or they might visit a showroom and build their product at a kiosk.

But most commerce platforms haven’t caught up.

The commerce engine drives the site and content is secondary.

At BigCommerce, we’re doing things differently.

We are investing in Commerce-as-a-Service (CaaS) — an approach that encompasses the decoupled, headless and microservices revolution.

CaaS opens up a world of possibilities for merchants, as well as BigCommerce partners.

For our partners, this means access to cutting-edge commerce.

A perfect example of this is our release of BigCommerce for WordPress.

This integration allows agencies to build content-first sites while still having a powerful commerce engine on the back-end.

Let’s explore how this CaaS commitment can help you drive more revenue.

BigCommerce earned 7 medals in The 2020 Paradigm B2B Combine (Mid-Market Edition)

Download your complimentary copy of the report to explore recommendations for selecting the right ecommerce platform for your business, including:

• Why total cost of ownership is more important than ever
• How SaaS platforms are a key differentiator
• Why B2B buyers expect B2C-like user experiences

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Monoliths, WordPress, and The Rise of Content

As agencies, you know that monolithic, full-stack systems were the only option when ecommerce first arrived.

It was that or build the store yourself.

But monolithic options present challenges; they are built for commerce, not content.

Their code bases are typically not open and integrating with innovative apps can be difficult, if not downright impossible.

They don’t adapt easily to new ways of buying products.

What about for brands, retailers, and organizations that place a premium on content?

You’ve historically had two choices:

1. Pick a platform associated with your content provider.
2. Or pay for a clunky integration that commonly has synchronization issues.

This seems backward.

After all, 30% of the world’s businesses create their sites on WordPress.

The content platform scales wonderfully, which is one of the reasons so many Fortune 1000 companies use it as either their primary or secondary content management system.

But the one ecommerce platform software most closely integrated into WordPress does not scale.

The CaaS approach solves the scalability issue by offering a fully-decoupled commerce platform that aligns with the content management or digital experience platform of your customer’s choice.

CaaS uses APIs to allow customization of every pixel so you have what you need to build the perfect store.

With fewer integration challenges, you can focus on creating a better customer experience.