Crypto Investor Confidence Surges: 88% Plan to Hold Amid Bitcoin Milestone

When asked about the biggest factor affecting their confidence in crypto overall, 26% of respondents— the largest share — pointed to Bitcoin surpassing $100,000 for the first time. Beyond Bitcoin's price milestone, respondents identified several other factors that drove greater confidence in crypto. 

The U.S. presidential election, for instance, influenced confidence for 11% of respondents, while technological improvements (12%) and mainstream cryptocurrency adoption (12%) garnered similar levels of support.

These results collectively demonstrate crypto's maturation as an asset class, appealing to investors with diverse motivations. It also suggests that the asset class's financial performance was the biggest factor in solidifying investor confidence.

The results become even more evident when we dig deeper into investor preferences. When asked which crypto asset was most appealing, survey respondents overwhelmingly indicated Bitcoin (67%) as the dominant choice for 2025.

While there's a clear preference for established cryptocurrencies like Bitcoin, Ethereum (ETH), Solana (SOL), XRP (XRP) and Cardano (ADA), interest and participation in more speculative assets also remain strong. Our 2025 memcoin survey revealed that a striking 85% of crypto holders invest in memecoins. 

This points to a nuanced landscape where investors are drawn to altcoins and emerging projects, especially memecoins, for their high-risk vs. reward profile. At the same time, top 10 market cap assets remain the most appealing choices for investors.

When examining the changes crypto holders made to their portfolios in the last year, a significant 46% of respondents increased their crypto holdings, indicating a strong appetite and continued belief in the asset class. 

Accompanying this growth, 22% of crypto holders indicated that they have shifted their assets into more established coins. This could suggest a move towards what they perceive as more predictable and longer-term investments. A considerable 21% reportedly moved funds to stablecoins, highlighting a segment of the market seeking to preserve capital within the crypto ecosystem.

These internal portfolio adjustments are mirrored by an evolution in overall financial strategy, particularly between traditional and decentralized finance allocations.

A notable 19% of U.S. crypto holders reported shifting more toward DeFi in the past year, which could hint at a broader pivot in how investors manage their wealth and access financial services.

Meanwhile, 33% maintained a balanced mix between TradFi and DeFi, reflecting a substantial portion of investors seeking to integrate both worlds together, rather than putting a majority of resources in one asset class. 

A smaller percentage, 17%, reportedly shifted more toward TradFi in the past 12 months, while 22% reported not being active in either, potentially representing passive holders or those currently observing the landscape without actively shifting their portfolio balance.

This optimism towards the new political environment aligns with the consistent fundamental drivers of interest in cryptocurrency itself.

When asked what interests them about crypto most, the leading motivation has remained consistent.  In 2025, the "potential as an investment" continued to be the leading draw at 40% (up slightly from 38% in 2024), reinforcing crypto’s primary appeal as a means to achieving financial freedom. 

Closely following, and seeing a notable increase, was the belief that cryptocurrencies "represent the future of finance and financial services," rising to 31% in 2025 from 25% in 2024.

This year-over-year increase underscores a deepening conviction among holders in crypto's long-term potential beyond investment alone to instead focus on the real efficiencies and benefits blockchain technology delivers over the traditional financial system.

This suggests a shift from purely speculative interest to a more integrated view of crypto as a foundational component of modern financial strategy, with an increasing number of users further embracing DeFi's potential for diverse financial services.