Business strategy
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Evolution of Infomercials: A Look at the Top 10 Most Memorable
No, Linda Evans isnt modeling a mask from "Friday the 13th." Its the Rejuvenique, the mask promising toned and tightened skin. See more pictures of TV evolution. For those insom
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The Effectiveness of Gender-Targeted Advertising: A Deep Dive
Do pink bags make her more likely to buy? Companies spend billions of dollars every year in the pursuit of customers for their products. The impact of advertising cant be underestimated; after
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Innovative Ad Campaigns: 10 Creative Campaigns You Need to See
Everyones heard of the "Pause that Refreshes" Coca-Cola campaign -- which is why its not included in this list. There are a lot of innovative and creative minds toiling in the field
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Create Effective Flyers: A Step-by-Step Guide
Whether youre promoting an upcoming concert, finding a lost pet or having a garage sale, flyers are a fast, easy and cheap way to get your message out there. Read the steps listed below and learn abou
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Craigslist Posting Guide: Reach Local Buyers & Sellers
Its easy to post an ad to Craigslist, whether from your phone or your computer. Craigslist is like the Mom and Pop shop of the internet. It may not look like much, but youll be amazed at the thin
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Stop Unwanted Calls: Effective Strategies to Block Telemarketers
Either youre in the middle of frying breaded chicken for dinner, bonding with your child over a favorite book, or churning out an article as the deadline looms. R-I-N-G! Hardly without thinking, you r
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Deceptive PR Campaigns: Lessons from History's Most Manipulative Strategies
Edward Bernays (1891-1995) is considered the father of public relations and features a lot in our countdown of deceptive PR moves. During World War II, a wealth of processed, nonperishable fo
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Subliminal Messaging: How It Works & Its Impact
During the 2000 U.S. presidential race. Democrats complained that this political ad subliminally flashed the word "RATS" when disparaging nominee Al Gores Medicare plan. Republicans res
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Sky Canvas: Creating Artificial Meteor Showers and Space Advertising
When Skywriting Just Isnt Enough: Fake Meteor Showers and Space Ads! Every August, the Perseid meteor shower provides sky watchers in the Northern Hemisphere a phenomenal show, weather permitting
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Yogurt Marketing: Why the Focus on Women?
Women really, really love yogurt, if advertising holds any truth. Why has the food item become so gender-targeted? Ah, yogurt ads. They depict everything from women forgoing actual raspberry chee
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Why Businesses Drop Vowels in Brand Names (and Why It Works)
Flickr apparently loves discarding the letter e so much that it took the trend to T-shirts. Creating nonsense words for brand names is not new. (Kodak and Sony mean what, exactly?) In fact, if yo
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The Problem with Fashion Mannequins: Unrealistic Body Ideals
Do fashion mannequins convey false ideals of body size and shape? A new study investigated. Have you ever, like just for funsies, walked up to a table and compared the circumference of its leg to
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Cannes Lions 2016: How Award Show Promotion Drives Real Success
A lifelike 8-foot mechanical polar bear commissioned by ad agency Taylor Herring appears on the beach during the Cannes Lions 2016 in Cannes, France. "Best Recycled Plastic Product of the Ye
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The Power of Touch in Consumer Decision-Making: How Tactile Experiences Influence Purchases
New research shows that consumer choices can be influenced by similar tactile factors of different objects. Advertising continually tries to capture consumers eyes with visual images, from the je
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The Evolution of Online Advertising: From Pop-Ups to Modern Strategies
Pop-up ads are less common now, but there are many other ways advertisers annoy internet users. In the mid-1990s, Ethan Zuckerman worked for Tripod.com, one of the first free web-hosting services
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Ken's Unexpected Rise: The Story of Barbie's Boyfriend and Gay Icon Status
The toy company Mattel introduced the doll Earring Magic Ken in the early 1990s as one of six dolls in the Earring Magic Barbie collection. But the company quickly recalled and discontinued the d
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The Power of Music in Retail: Boosting Sales & Brand Experience
Customers at many Target stores in the U.S. shop to the background beat of music curated specifically for the Target brand. If you thought Muzak, the "elevator music" we loved to hate,
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Marketing Fails: 5 Brand Blunders and What We Learned
H&M temporarily closed stores in South Africa after protesters staged demonstrations following the release of an ad campaign featuring a young African-American boy wearing a hoodie that read
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Liter vs. Gallon: Why Different Units for Soda & Milk in the US?
Bottles of Pepsi and Dr. Pepper line a store shelf in San Francisco. Note they are all in liters. When you stroll through the aisles of your local grocery store in the U.S., have you ever conside
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Starting a Bingo Hall: A Comprehensive Guide
The basic rules of the game of bingo are rather easy. Every player has a card with numbers randomly printed on it in cells. A "banker" announces numbers chosen at random. The person who has
Business strategy
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Fast Money Transfer Options: Send Funds InstantlySend money immediately to a friend or family member. Transferring money from bank to bank by wire can take up to four days or even longer. But if you've found yourself in a situation wher...
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Sell Your Car Privately: A 5-Step Guide to Maximize ValueNo car lasts forever — and when you’re ready for a fresh set of wheels, it’s important to understand all your options, including whether it makes sense to sell your car privately. ...
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OMG Network (OmiseGO) & Plasma Protocol: A Comprehensive OverviewOriginally called OmiseGo, the OMG Network started off as a spin-off of the traditional Thai payment system, Omise, which was launched in 2013. It previously held itself out as a “payment gateway for ...
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Micro-Investing: Start Investing with Small Amounts - A Beginner's GuideMany people think of investing and the stock market as an activity for the wealthy. The old adage “It takes money to make money” reinforces this idea, but you may be pleasantly surprise...