Business strategy
-
Stop Unwanted Calls: Effective Strategies to Block Telemarketers
Either youre in the middle of frying breaded chicken for dinner, bonding with your child over a favorite book, or churning out an article as the deadline looms. R-I-N-G! Hardly without thinking, you r
-
Deceptive PR Campaigns: Lessons from History's Most Manipulative Strategies
Edward Bernays (1891-1995) is considered the father of public relations and features a lot in our countdown of deceptive PR moves. During World War II, a wealth of processed, nonperishable fo
-
Subliminal Messaging: How It Works & Its Impact
During the 2000 U.S. presidential race. Democrats complained that this political ad subliminally flashed the word "RATS" when disparaging nominee Al Gores Medicare plan. Republicans res
-
Sky Canvas: Creating Artificial Meteor Showers and Space Advertising
When Skywriting Just Isnt Enough: Fake Meteor Showers and Space Ads! Every August, the Perseid meteor shower provides sky watchers in the Northern Hemisphere a phenomenal show, weather permitting
-
Yogurt Marketing: Why the Focus on Women?
Women really, really love yogurt, if advertising holds any truth. Why has the food item become so gender-targeted? Ah, yogurt ads. They depict everything from women forgoing actual raspberry chee
-
Why Businesses Drop Vowels in Brand Names (and Why It Works)
Flickr apparently loves discarding the letter e so much that it took the trend to T-shirts. Creating nonsense words for brand names is not new. (Kodak and Sony mean what, exactly?) In fact, if yo
-
The Problem with Fashion Mannequins: Unrealistic Body Ideals
Do fashion mannequins convey false ideals of body size and shape? A new study investigated. Have you ever, like just for funsies, walked up to a table and compared the circumference of its leg to
-
Cannes Lions 2016: How Award Show Promotion Drives Real Success
A lifelike 8-foot mechanical polar bear commissioned by ad agency Taylor Herring appears on the beach during the Cannes Lions 2016 in Cannes, France. "Best Recycled Plastic Product of the Ye
-
The Power of Touch in Consumer Decision-Making: How Tactile Experiences Influence Purchases
New research shows that consumer choices can be influenced by similar tactile factors of different objects. Advertising continually tries to capture consumers eyes with visual images, from the je
-
The Evolution of Online Advertising: From Pop-Ups to Modern Strategies
Pop-up ads are less common now, but there are many other ways advertisers annoy internet users. In the mid-1990s, Ethan Zuckerman worked for Tripod.com, one of the first free web-hosting services
-
Ken's Unexpected Rise: The Story of Barbie's Boyfriend and Gay Icon Status
The toy company Mattel introduced the doll Earring Magic Ken in the early 1990s as one of six dolls in the Earring Magic Barbie collection. But the company quickly recalled and discontinued the d
-
The Power of Music in Retail: Boosting Sales & Brand Experience
Customers at many Target stores in the U.S. shop to the background beat of music curated specifically for the Target brand. If you thought Muzak, the "elevator music" we loved to hate,
-
Marketing Fails: 5 Brand Blunders and What We Learned
H&M temporarily closed stores in South Africa after protesters staged demonstrations following the release of an ad campaign featuring a young African-American boy wearing a hoodie that read
-
Liter vs. Gallon: Why Different Units for Soda & Milk in the US?
Bottles of Pepsi and Dr. Pepper line a store shelf in San Francisco. Note they are all in liters. When you stroll through the aisles of your local grocery store in the U.S., have you ever conside
-
Starting a Bingo Hall: A Comprehensive Guide
The basic rules of the game of bingo are rather easy. Every player has a card with numbers randomly printed on it in cells. A "banker" announces numbers chosen at random. The person who has
-
Launch Your Gift Basket Business: A Step-by-Step Guide
People send gift baskets for many different occasions, including birthdays, anniversaries, and to cheer up a sick person. You can make gift baskets containing flowers, fruit, candies and chocolates, t
-
Wholesale License Guide: Requirements & Application Process
Whether you sell your products from your home, through stores or online, youll need to register as a business and obtain a wholesale license. Laws may vary depending on where you live and the nature o
-
Starting a Fish Farm: A Comprehensive Guide for Beginners
Though fish farming is by no means a new practice, it has gained popularity in recent years, mostly due to the increased global need for fish as healthy and nutritious food. Farmers enjoy raising fish
-
Starting an Animal Sanctuary: A Comprehensive Guide
An animal shelter or sanctuary is a place where ownerless cats and dogs are brought in off the street. Millions of dogs and cats are abandoned by their owners every year and have to survive in the str
-
Starting a Tree Service: Understanding Seasonality & Challenges
One thing you have to remember about starting a tree service business is the seasonality of the work. Early spring and late fall are the times for pruning and thinning trees. Work concerned with trees
Business strategy
- SEO Guide: Drive More Leads with Search Engine Optimization
- Straight-Through Processing (STP): Definition & Benefits
- Company Recovery Strategies: Preventing Business Shutdowns
- Functional Leadership: The Growing Influence of Senior VPs in Corporate Strategy
- Online Business Startup Costs: Are They Really Lower?
- Convert Website Visitors to Leads: Proven Strategies
-
How COVID-19 Reshaped Social Media Usage & TrendsWith social distancing, lockdown orders, and mask mandates still in widespread effect, the coronavirus pandemic doesn't look like it will be over anytime soon. We're all stressed as all get-ou...
-
Texas HELOC Laws: Home Equity Lines of Credit ExplainedTexas law covers many rules regarding HELOCs. Texas law allows residents to create home equity lines of credit (HELOC) on the value of their homes for a variety of purposes. However, there ar...
-
Negotiating Salary: When to Discuss Compensation in a Job InterviewMany or all of the products here are from our partners that pay us a commission. It’s how we make money. But our editorial integrity ensures our experts’ opi...
-
Understanding the Accounting Cycle: A Comprehensive GuideAs a small business owner, you’ve likely h...