Understanding Use of Proceeds: A Guide for Investors

The use of proceeds statement is a short document that summarizes how a company that aims to secure additional capital is going to spend the funds. In other words, the document provides the reader with a snapshot of what aspects of the business the company will spend money on.

The use of proceeds statement is commonly included with other documents, such as a business plan or prospectusProspectusA prospectus is a legal disclosure document that companies are required to file with the Securities and Exchange Commission (SEC). The document provides information about the company, its management team, recent financial performance, and other related information that investors would like to know. (a document that provides details about initial public offerings). Note that the use of proceeds statement generally comprises only a small part of these comprehensive documents (no longer than 1-2 pages).

The statement is frequently prepared by startupsStartup Valuation Metrics (for internet companies)Startup Valuation Metrics for internet companies. This guide outlines the 17 most important e-commerce valuation metrics for internet starts to be valued and early-stage entrepreneurs in order to provide potential investors with an overview of how their invested funds will be spent. However, more mature companies also prepare a use of proceeds statements. A common scenario is when a company is preparing for an IPOInitial Public Offering (IPO)An Initial Public Offering (IPO) is the first sale of stocks issued by a company to the public. Prior to an IPO, a company is considered a private company, usually with a small number of investors (founders, friends, family, and business investors such as venture capitalists or angel investors). Learn what an IPO is or debt issuance.

Summary

• The use of proceeds statement is a short summary that discloses how a company is planning to spend the capital obtained from investors.
• The statement is commonly included in the business plan or prospectus.
• Two forms of the use of proceeds statement are a written summary and a graph (chart).

How to Create the Use of Proceeds Statement?

The use of proceeds can be generally presented in two main formats: as a written summary or as a chart. In either format, the key rule is to keep it simple! Unlike a financial modelTypes of Financial ModelsThe most common types of financial models include: 3 statement model, DCF model, M&A model, LBO model, budget model. Discover the top 10 types that includes many assumptions and variables, this is just a snapshot of the proposed allocation of capital being sought from investors.

1. Written summary

In the written summary, the company’s management lists the areas of the business that require financing and how much money will be invested in each area. The statement starts with the amount of net proceeds. In real life, the amount of net proceeds is lower than the amount of total proceeds due to the expenses associated with the issuance of shares or debt instruments. The author can then list the areas of expected expenditures, with the amounts of money allocated to each area. Note that the figures presented in the use of proceeds statement are generally rounded off to the nearest thousand or million. (A written example of the statement can be found above).

2. Graph or chart

Alternatively, the use of proceeds can be presented in the form of graphs or charts. The graph format is particularly suitable for presentations shown to prospective investors. Generally, a pie chart and a donut chart are the primary options for a graphical representation, but other types of charts may also be used.

Importance of the Use of Proceeds Statement

In some cases, the use of proceeds statement can significantly affect a company’s ability to raise capital successfully. A properly created statement, with a reasonable allocation of money, can be an easy “convincer” for investors. Conversely, if a company fails to show a justifiable explanation of the allocation of funds, investors may not be interested in contributing capital.

Related Readings

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