Business
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Email Retargeting for Ecommerce: Re-engage Lost Customers
The truth about ecommerce is that it’s a numbers game. While the quality of your products and the layout of your pages are important, 92% of first-time visitors to your site aren’t there to make
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Blockchain Loyalty Programs: Boost Ecommerce Retention & Rewards
Retailers and ecommerce sellers can’t underestimate the value of a loyal customer. With customer acquisition costs rising and new competitors always waiting in the wings, building a strong cadre
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Boost Sales: Effective Easter Email Marketing Strategies for 2024
Easter falls a bit later this year — on April 21st — which means you have extra time to pull together an Easter-themed email campaign. More than $18 billion in spending is potentially at stake,
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Secure Payment Gateways for Ecommerce: Protecting Transactions & Customers
Payment gateways online have never been so convenient. They’ve also never been such an important target for hackers and scammers. Companies relying on online payment processors may get hit the h
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BigCommerce Recognized as 2019 Gartner Peer Insights Customers’ Choice for Digital Commerce
Now more than ever, enterprise buyers have access to an abundance of information to help them throughout the buying process. Gone are the days of simple word-of-mouth recommendations — now, shop
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IRCE 2019: Top 21 Sessions, Presentations & Workshops for Ecommerce Professionals
IRCE is arguably the ecommerce industry’s biggest and most influential annual event. Representatives from all around the globe flock to the trade show to talk about all-things-ecommerce technica
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Monetize Your Instagram: A Guide for Businesses
You’ve seen them all do it. Top brands like Adidas, Nike, and Glossier have been using Instagram to inspire purchase decisions. They are using the platform to engage with their audiences and bui
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From PTA Meeting to Successful School Supplies Business: A Story of Growth & Giving
These words have made quite an impact on the ever-growing entrepreneurial community to promote a philosophy of launching a product and iterate rather than perfect before launch. Specifically, t
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Influencer Marketing Statistics: Data-Driven Insights for Strategic Investment
Over the last two decades, social media has become an integral part of people’s lives—and a crucial way for brands to reach new audiences. As more users joined social media platforms like Faceb
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Boost Ecommerce Conversions: Understanding Buyer Motivation
Understanding the motivations behind your buyers, how they interact with your ecommerce site, and where they are in terms of their decision-making process is crucial for any seller. Here are som
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B2B Ecommerce Punchouts: Streamline Sales & Reduce Errors
Expert salespeople once handled all of B2B sales. They had personal relationships with the procurement professionals who worked for buyer organizations, and B2B sales depended entirely on in-per
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Debunking SEO Myths: Avoid These Common Traps & Boost Your Rankings
Search engine optimization (SEO) is an art where anybody can dabble in the basics. It’s difficult (yet, profitable) to master every nuance of SEO and search engine algorithms. This is wh
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Lead Scoring: A Comprehensive Guide to Building a Scoring Model & Hand-Off Strategy
68% of businesses don’t practice any type of lead scoring. Lead scoring allows you to quickly and easily identify flaky, half-hearted, and committed prospects. And ignoring it isn’t a recipe fo
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Data Security for Remote Workers: Expert Tips & Best Practices
Data security is a hot-button issue right now, and for a good reason. And in our digitized world, remote workers bear a greater risk when it comes to being hacked. So instead of giving generic a
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Start a Profitable T-Shirt Business Online: A Comprehensive Guide
People love t-shirts. They can make your entire outfit pop, help you make a statement, or be a conversation starter. According to Statista, ecommerce sales amounted to $504.6 billion in 2018. T
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Website Product Taxonomy: Improve Navigation & Boost Sales
Imagine you’re trying out a new recipe — one with a lot of unique, specific ingredients. You head to the grocery store, only to find that eggs are in the bakery. Chocolate chips are next to the
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Social Media Customer Service: Best Practices & Modern Strategies
Before the internet, a telephone call was the fastest and most effective method customers used to seek help from companies. Telephone calls had already beaten the postal service as the quickest
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Boost Your Reach: Proven Strategies to Outsmart the Twitter Algorithm
If you’re a regular Twitter user, there’s a good chance you like to avoid some of the statistics that float around about engagement. Like how the average brand engagement rate is only 0.049%, ac
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Amazon Marketplace Statistics & Opportunities for Sellers | [Year]
In the world of ecommerce, Amazon is a tool that online sellers simply cannot afford to ignore. In the 25 years since its creation, Amazon has grown to become the top ecommerce platform in the c
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Ecommerce Marketing Strategy: A Comprehensive Guide to Growth
Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. And there are hundreds of ways to go about it. From focusing on organic traffic and SEO
Business
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US Savings Rates: Are Americans Actually Saving Money?It's hard to nail down how much Americans are saving. ...
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The Ambition Penalty: Understanding Workplace Bias Against WomenBias can prevent a woman from meetin...
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Financial Concerns in America: Understanding Worries in 2019Americans lack confidence in their finances despite a stable job market and economy. He...
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Medical Bill Assistance: 10 Organizations Offering Financial AidMedical bills can be an overwhelming expense when youre already trying to pay off your debt or living paycheck to paycheck on a fixed income. Fortunately, there are ways to have some o...