Business Model Canvas Examples & Templates for Strategic Planning
The business model canvas is a tool used by business owners and managers to plan their strategyStrategic PlanningStrategic planning is the art of formulating business strategies, implementing them, and evaluating their impact on organizational objectives. The concept and business model. This tool can be used to plan any sort of business, from niche to mass markets. In this article, we have prepared some business model canvas examples using our templateBusiness Model Canvas TemplateThe business model canvas template is a strategic planning tool used by managers to illustrate, summarize, and develop their business model..
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Summary
There are nine main building blocks in the business model canvas template:
- Key Partners: The strategic relationships your business creates with other companies or people.
- Key Activities: Activities or tasks that are integral to operating your company.
- Key Resources: Assets that are required to operate and deliver your company’s value propositionValue PropositionValue proposition is a promise of value stated by a company that summarizes the benefit(s) of the company’s product or service and how they are delivered.
- Value Proposition: The fundamental need that your company is trying to fulfill for its customers. Why your company exists.
- Customer Relationships: The type of interactions your company has with its customers and the level of support it gives.
- Channels: Different methods that your company uses to deliver its products and value proposition to customers.
- Customer Segments: The different groups of customersTypes of CustomersCustomers play a significant role in any business. By better understanding the different types of customers, businesses can be better equipped to develop that your company interacts with.
- Cost Structure: How a company spends money on operations. The key costs and level of cost-focus for your company.
- Revenue Streams: Your company’s sources of cash flowsOperating Cash FlowOperating Cash Flow (OCF) is the amount of cash generated by the regular operating activities of a business in a specific time period..
The following are some business model canvas examples for different businesses and industries:
#1 Automobile Company Example
The first of these business model canvas examples is for an automobile company. The company that is portrayed in this example is a company with a focus on safety, reliability, style, and mass appeal. For example, a company like Honda or Toyota would fit the description of this business.

#2 Amazon Example
The second of these business model canvas examples is for an e-commerceIntroduction to E-commerceE-commerce refers to commercial transactions of goods or services conducted over the internet. E-commerce companies sell various products and services. company. This business model canvas example will be a simple look at Amazon, one of the largest e-commerce companies in the world.

CFI’s Advanced Financial Modeling & Valuation Course takes a deep look at Amazon’s strategy, business model, and financials. Check it out if you want to learn how to apply advanced valuation techniques to one of the largest and most complicated companies in the world!
Additional Resources
Proper financial management is the backbone of any business. Corporate Finance Institute has resources that will help you expand your knowledge, advance your career, and manage the financials of your company! Check out the CFI links below, including our business model canvas template that explains this tool even further:
- Financial Modeling & Valuation Analyst (FMVA)® Certification ProgramBecome a Certified Financial Modeling & Valuation Analyst (FMVA)®CFI's Financial Modeling and Valuation Analyst (FMVA)® certification will help you gain the confidence you need in your finance career. Enroll today!
- Corporate & Business Strategy
- Budgeting and Forecasting
- Business Model Canvas TemplateBusiness Model Canvas TemplateThe business model canvas template is a strategic planning tool used by managers to illustrate, summarize, and develop their business model.
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