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Business strategy

The Halloween Strategy: A Market Timing Approach

The Halloween strategy refers to a market-timing strategy that is built off the thesis that equity securities perform better between October 31st and May 1st. Investors who invest using the
Guerrilla Marketing: Definition, Tactics & Examples | [Your Brand/Site Name]

Guerrilla marketing refers to an advertising strategyAIDA ModelThe AIDA model, which stands for Attention, Interest, Desire, and Action model, is an advertising effect model that identifies the stages
Greenmail Explained: Tactics, Risks & Implications

Committing Greenmail involves buying a significant number of sharesStockWhat is a stock? An individual who owns stock in a company is called a shareholder and is eligible to claim part of the company&
Greenfield Investment: Definition, Advantages & Examples

In economics, a greenfield investment (GI) refers to a type of foreign direct investment (FDI)Foreign Direct Investment (FDI)Foreign direct investment (FDI) is an investment from a party in one countr
Funding Request: A Comprehensive Guide for Business Plans

The funding request section of a business planBusiness PlanA business plan is a document that outlines how and why a new business is being created. A well-researched and comprehensive business plan is
Full Ratchet Options: A Comprehensive Explanation

Full ratchet is a provision that protects an optionOptions: Calls and PutsAn option is a derivative contract that gives the holder the right, but not the obligation, to buy or sell an asset by a certa
Franchise Explained: What is a Franchisee and How it Works

A franchisee is a business that operates under an existing business’s trademarks. They purchase the right to use a parent company’s brands, material, and other knowledge to sell the same g
Franchising Explained: A Comprehensive Guide for Aspiring Owners

A franchise refers to a contractual arrangement whereby one party (the franchisor) allows another party (the franchisee) to use its trademarks (or tradenames) and other intellectual property, as well
Forward Integration: Definition, Benefits & Examples

Forward integration is a form of vertical integrationVertical IntegrationA vertical integration is when a firm extends its operations within its supply chain. It means that a vertically integrated com
First-Mover Advantage: Definition, Benefits & Strategies

The first-mover advantage refers to an advantage gained by a company that first introduces a productAccountingOur Accounting guides and resources are self-study guides to learn accounting and finance
Family Limited Partnerships (FLPs): A Comprehensive Guide

A Family Limited Partnership (FLP) is a type of limited partnership where family members pool money into a family business. In doing so, each family member owns shares in a business, which means they
Understanding External Economies of Scale: Industry-Wide Cost Advantages

External economies of scale refer to factors that are beyond the control of an individual firm, but occur within the industry, and lead to such a cost benefit. For example, if the government imposes h
External Analysis: Understanding Your Industry & Market

External analysis means examining the industry environmentIndustry AnalysisIndustry analysis is a market assessment tool used by businesses and analysts to understand the complexity of an industry. Th
Understanding the Experience Curve: Cost Reduction & Efficiency

Introduced by the Boston Consulting Group, Experience Curve is a concept that states that there is a consistent relationship between the cumulative production quantity of a company and the cost of pro
Expansion Projects: Definition, Types & Strategic Growth

In the world of finance, an expansion project is literally any project that works to expand the reach of a company. In most cases, such projects involve producing new products or moving into new marke
Exit Strategy: A Comprehensive Guide for Business Owners

An exit strategy is a plan for a partner or owner to transition out of ownership of a company. It is accomplished through a merger and acquisition (M&A) with another company, through an initial pu
Exit Strategies: Planning Your Business's Future

Exit strategies are plans executed by business owners, investors, traders, or venture capitalistsVenture CapitalVenture capital is a form of financing that provides funds to early stage, emerging comp
Executive Summary: A Concise Guide for Business & Non-Profits

An executive summary is the first section of a business planNon-Profit Business PlanA non-profit business plan is simply a roadmap of the non-profit organization that outlines its goals and objectives
Understanding Business Entities: Types & Legal Structures

An entity is an organization created by one or more individuals to carry out the functions of a business, and that maintains a separate legal existence for tax purposesAccounting For Income TaxesIncom
Enterprise Risk Management (ERM): A Comprehensive Guide

Enterprise Risk Management (ERM) is a term used in business to describe risk management methods that firms use to identify and mitigate risks that can pose problems for the enterprise. The simple ques

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Business strategy

Business strategy