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Multinational Corporations (MNCs): Definition & Structure

A multinational corporation (MNC) is a company that operates in its home country, as well as in other countries around the world. It maintains a central officeCorporate StructureCorporate structure re
Understanding Multilevel Marketing (MLM): How It Works

Multilevel marketing (MLM) is a strategy that sells products and services through a non-salaried workforce in a pyramid-shaped commission system. The MLM strategy is also known as network marketing or
Crafting a Compelling Mission Statement: Definition & Importance

A mission statement defines what line of business a company is in, and why it exists or what purpose it serves. Every company should have a precise statement of purpose that gets people excited about
Microsoft Antitrust Case: A Historical Overview & Key Takeaways

The Microsoft antitrust case came to be one of the high-profile cases a few decades ago. In the 1990s. U.S. federal regulators sued Microsoft, which was at that time the world’s leading software
McKinsey 7S Model: Understanding Organizational Effectiveness

The McKinsey 7S Model refers to a tool that analyzes a company’s “organizational design.” The goal of the model is to depict how effectiveness can be achieved in an organization thro
Understanding Industry Maturity: A Comprehensive Guide

A mature industry is an industry that has passed the introduction stage, growth stage, and shake out stage, but has not yet reached the declining stage. A mature industry is a stage in the industry li
Master Limited Partnerships (MLPs): Definition & Key Features

A master limited partnership is a publicly-traded business venture that combines the features of a corporationCorporationA corporation is a legal entity created by individuals, stockholders, or shareh
Mass Production: Definition, Process & Key Concepts

Mass production is the manufacturing of the same standardized product lines for a prolonged period of time. It uses automation or assembly lines to facilitate the high volume production of similar pro
Mass Customization: Definition, Benefits & Business Strategy

Mass customization refers to a business process of providing customized goods and services that best meet individual customer’s needs. It reaps the benefits of flexibility, integration, and pers
Comprehensive Marketing Plan: Definition, Elements & Strategy

A marketing plan is a document that lays out the marketing efforts of a business in an upcoming period, which is usually a year. It outlines the marketing strategy, promotional, and advertising activi
Market Segmentation & Targeting: A Comprehensive Guide

Market segmentation and targeting refer to the process of identifying a company’s potential customers, choosing the customers to pursue, and creating value for the targeted customers. It is achi
Market Positioning: Definition, Strategy & Competitive Advantage

Market Positioning refers to the ability to influence consumer perceptionCompetitive AdvantageA competitive advantage is an attribute that enables a company to outperform its competitors. It allows a
Market Planning: A Comprehensive Guide to Strategy & Tactics

Market planning is the process of organizing and defining the marketing aims of a company and gathering strategies and tactics to achieve them. A solid marketing plan should consist of the company&rsq
Market Orientation: Definition & Benefits for Business Success

Market orientation is a business approach wherein the processes of product development and creation are focused on satisfying the needs of consumers. It is a type of marketing orientation techniq
Market Neutral Investing: Strategy, Benefits & How It Works

Market neutral refers to a type of investment strategy wherein an investor can profit from either an increase or a decrease in stock prices. It is usually done in order to avoid a given type of market
Market Cannibalization: Understanding and Avoiding Product Conflicts

Market cannibalization refers to a phenomenon that happens when there’s a decreased demand for a company’s original product in favor of its new product. When cannibalization occurs, the bu
Maquiladoras: Understanding Mexico's Export Manufacturing Model

A maquiladora is a mode of manufacturing in Mexico that is established by a foreign company, involving the export of the manufactured goods to the company’s country of origin. The factories bene
Investment Banking Risk Management: Strategies & Best Practices

The idea of managings risks in investment banking may seem pretty straightforward, but in order to cover the topic fully, let’s start with a brief overview of what it entails in the general sens
Management by Objectives (MBO): A Comprehensive Guide

Management by Objectives (MBO) is a strategic approach to enhance the performance of an organization. It is a process where the goals of the organization are defined and conveyed by the management to
Make-or-Buy Decision: A Comprehensive Guide for Strategic Sourcing

A make-or-buy decision refers to an act of using cost-benefit to make a strategic choice between manufacturing a product in-house or purchasing from an external supplier. It arises when a producing co

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Business strategy

Business strategy